NEW MARKETING RULES FOR 2021

Social media has become more important to consumers and marketers as the events of 2020 necessitated more digital communication, and ways of using them are evolving.

We are in a completely different year. Vaccines are in progress, positive change is coming in areas of racial equality and climate action, and it is fair to say that most people are feeling cautious this year.

For marketers, the design of 2021 is a little different than in previous years. While it is true that change is ongoing in marketing, 2020 has shaken the space so dramatically that many marketers are rethinking everything from the faces to the purpose of the brand.

The resurgence of social media…

One marketing industry that has re-emerged in 2020 is social media. It makes sense - as people have been forced to stay at a physical distance, social media has bridged the gap and kept us connected to the family, friends and brands we love. Until this year, most brands knew he was on social media. They had the right balance of dedication, listening, content and advertising. However, as soon as the pandemic struck, the rules of the game changed.

New social rules for marketers…

In 2021, marketers will continue to use social media to respond to short-term return on investment (ROI) with targeted performance marketing tactics, building innovative digital experiences to gain long-term loyalty.

Many brands made the mistake of trying to capitalize on the increased activity of social media during the pandemic, completely ignoring the fact that people mainly wanted to chat with each other and not with the brands. In 2021, marketers will try to give more value to content than loyalty - passive audiences will continue to consume your content.

Marketers have typically targeted baby boomers through traditional TV advertising, which is still one of the most effective ways to achieve this. However, there has been an increase in baby boomers discovering new brands and products through social media in recent years and spending even more on social platforms as a result of the pandemic.

The pandemic has given new impetus to social media executives, who have become the strongest bridge to connecting with customers after the collapse of so many traditional strategies. In 2021, marketers will take steps to bridge the gap between loyalty and customer identity by linking more customer data to social data.

In 2020, marketers were pressured to address public issues that their companies had never focused on. Powerful CMOs will use the intelligence gathered by social media groups in 2021 to help companies adapt to new buyers' beliefs and open a new path to growth that requires balancing dual requirements to build a better one. business and a better world.