GREEN MARKETING

As consumers become more environmentally conscious, there is an increasing demand for brands to also become eco-friendly. The effects of global warming have become more apparent and the result is growing demand for environmentally friendly products, forcing companies to pursue green strategies in an effort to meet consumer demands.

 

Green Design

One of the most important green marketing strategies is to design green products and services from scratch. This means that you apply green strategies during the design and design stages of your products, so that they become more environmentally friendly. Green design is the creation of products that are energy efficient, comfortable, flexible to use and designed for long life or reuse. Green Design is usually associated with construction, offers a strong alternative to the conventional building, using less valuable natural resources and increases the health and safety of the occupants.

Green placement

Green placement aims to create brand correlations by providing information on environmentally sound product features. Eco-friendly products will not be commercially successful if the characteristics of the green brand are not effectively communicated. Just like brand placement, there are two types of green placement (functional and emotional) related to the impact on consumer perceptions of a brand.

Green pricing

In the case of renewable energy, green pricing is a service through which customers can support a higher level of investment by their electricity company in renewable energy technologies. Green pricing allows electricity customers to express their willingness to pay for the development of renewable energy sources. It allows consumers to be actively involved in sustainability as they become aware of their choice to invest in something that will save them money and resources in the future.

Green packaging

Another effective strategy for green marketing is "Green Packaging". Companies can use environmentally friendly packaging to attract new eco-conscious customers. Green packaging is the use of materials and manufacturing methods for the packaging of goods that has a low impact on both energy consumption and the environment. The biodegradable packaging provides customers with a visible symbol of the company's commitment to turning green. Sustainable packaging has the potential to prevent customers from purchasing sustainable products.

Green mood

Green marketing takes into account every aspect of a product's life cycle - from production to marketing, everything has to be sustainable. Green waste is the recycling of old products or used materials as unsustainable disposal practices can be dangerous to the environment and human health. The green mood has influenced the creation of food recycling programs and machines that break down food waste.

Authentic and legitimate green marketing is the way forward. As cheap and convenient as "casual" green marketing may seem, it can cost a company the reputation it has gained with difficulty and its profits. In the long run, green companies enjoy more profits and can gain a reputation as reliable and environmentally friendly.