{"id":117,"date":"2021-10-04T08:29:03","date_gmt":"2021-10-04T08:29:03","guid":{"rendered":"https:\/\/inalto.gr\/?p=117"},"modified":"2022-01-18T14:44:55","modified_gmt":"2022-01-18T14:44:55","slug":"%ce%bd%ce%b5%ce%bf%ce%b9-%ce%ba%ce%b1%ce%bd%ce%bf%ce%bd%ce%b5%cf%83-%ce%bc%ce%b1%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf-2021","status":"publish","type":"post","link":"https:\/\/inalto.gr\/el\/%ce%bd%ce%b5%ce%bf%ce%b9-%ce%ba%ce%b1%ce%bd%ce%bf%ce%bd%ce%b5%cf%83-%ce%bc%ce%b1%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf-2021\/","title":{"rendered":"\u039d\u0395\u039f\u0399 \u039a\u0391\u039d\u039f\u039d\u0395\u03a3 \u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a \u0393\u0399\u0391 \u03a4\u039f 2021"},"content":{"rendered":"<p><strong>\u03a4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bb\u03ac\u03b2\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 marketers \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03b1 \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c4\u03b1 \u03c4\u03bf\u03c5 2020 \u03b5\u03c0\u03ad\u03b2\u03b1\u03bb\u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9.<\/strong><\/p>\n<p>\u0392\u03c1\u03b9\u03c3\u03ba\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03c4\u03b5\u03bb\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac. \u03a4\u03b1 \u03b5\u03bc\u03b2\u03cc\u03bb\u03b9\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7, \u03b7 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03c6\u03c5\u03bb\u03b5\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bb\u03b9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc \u03bd\u03b1 \u03c0\u03bf\u03cd\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 marketers, \u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5 2021 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03af\u03b3\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc\u03c2 \u03b1\u03c0\u03cc \u03cc, \u03c4\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1. \u0395\u03bd\u03ce \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03c3\u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03c4\u03bf 2020 \u03b1\u03bd\u03b1\u03c4\u03ac\u03c1\u03b1\u03be\u03b5 \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03cc\u03c3\u03bf \u03b4\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03c5 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af marketers \u03b5\u03c0\u03b1\u03bd\u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1, \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf\u03bd \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2.<\/p>\n<p><em>The resurgence of social media&#8230;<\/em><\/p>\n<p>\u0388\u03bd\u03b1\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b4\u03b5\u03af\u03c7\u03b8\u03b7\u03ba\u03b5 \u03be\u03b1\u03bd\u03ac \u03c4\u03bf 2020 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03bb\u03bf\u03b3\u03b9\u03ba\u03cc - \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf \u03ba\u03cc\u03c3\u03bc\u03bf\u03c2 \u03b1\u03bd\u03b1\u03b3\u03ba\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7, \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03b3\u03b5\u03c6\u03cd\u03c1\u03c9\u03c3\u03b1\u03bd \u03c4\u03bf \u03c7\u03ac\u03c3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b1\u03c2 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b1\u03bd \u03c3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1, \u03c4\u03bf\u03c5\u03c2 \u03c6\u03af\u03bb\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03b1\u03c0\u03ac\u03bc\u03b5. \u039c\u03ad\u03c7\u03c1\u03b9 \u03c6\u03ad\u03c4\u03bf\u03c2, \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03b3\u03bd\u03ce\u03c1\u03b9\u03b6\u03b1\u03bd \u03c0\u03c9\u03c2 \u03b2\u03c1\u03b9\u03c3\u03ba\u03cc\u03c4\u03b1\u03bd \u03c3\u03c4\u03b1 social media. \u0395\u03af\u03c7\u03b1\u03bd \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1 \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7\u03c2, \u03b1\u03ba\u03c1\u03cc\u03b1\u03c3\u03b7\u03c2, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03bc\u03cc\u03bb\u03b9\u03c2 \u03c7\u03c4\u03cd\u03c0\u03b7\u03c3\u03b5 \u03b7 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1, \u03bf\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03b9\u03c7\u03bd\u03b9\u03b4\u03b9\u03bf\u03cd \u03ac\u03bb\u03bb\u03b1\u03be\u03b1\u03bd.<\/p>\n<p><em>New social rules for marketers&#8230;<\/em><\/p>\n<p>\u03a4\u03bf 2021, \u03bf\u03b9 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03b8\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03b9\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03b2\u03c1\u03b1\u03c7\u03c5\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 (ROI) \u03bc\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2, \u03c7\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03b5\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03bf\u03c5\u03bd \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03c0\u03af\u03c3\u03c4\u03b7.<\/p>\n<p>\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03c4\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2, \u03b1\u03b3\u03bd\u03bf\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b5\u03bd\u03c4\u03b5\u03bb\u03ce\u03c2 \u03c4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03ae\u03b8\u03b5\u03bb\u03b1\u03bd \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03bf\u03bc\u03b9\u03bb\u03bf\u03cd\u03bd  \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2. \u03a4\u03bf 2021, \u03bf\u03b9 marketers  \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b1\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 - \u03c4\u03bf \u03c0\u03b1\u03b8\u03b7\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc  \u03b8\u03b1 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03b1\u03c2.<\/p>\n<p>\u039f\u03b9 marketers  \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03b9 \u03c4\u03c5\u03c0\u03b9\u03ba\u03ac \u03c4\u03b1 baby boomers \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae\u03c2 \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c4\u03b5\u03c5\u03be\u03ae \u03c4\u03bf\u03c5\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b1 baby boomers \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03bd\u03ad\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03be\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b9\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2.<\/p>\n<p>\u0397 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1 \u03ad\u03b4\u03c9\u03c3\u03b5 \u03bd\u03ad\u03b1 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03ad\u03b3\u03b9\u03bd\u03b1\u03bd \u03b7 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b3\u03ad\u03c6\u03c5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c1\u03c1\u03b5\u03c5\u03c3\u03b7 \u03c4\u03cc\u03c3\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd. \u03a4\u03bf 2021, \u03bf\u03b9 marketers  \u03b8\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03bc\u03ad\u03c4\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b3\u03b5\u03c6\u03c5\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03c7\u03ac\u03c3\u03bc\u03b1 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n<p>\u03a4\u03bf 2020, \u03bf\u03b9 marketers \u03c0\u03b9\u03ad\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03c7\u03b1\u03bd \u03b5\u03c3\u03c4\u03b9\u03ac\u03c3\u03b5\u03b9 \u03c0\u03bf\u03c4\u03ad \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2. \u039f\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03bf\u03af CMOs \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b1\u03bd \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2 \u03c4\u03bf 2021 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03c4\u03b9\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03c0\u03b5\u03c0\u03bf\u03b9\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03bf\u03af\u03be\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03b4\u03c1\u03cc\u03bc\u03bf \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c4\u03b7\u03bd \u03b5\u03be\u03b9\u03c3\u03bf\u03c1\u03c1\u03cc\u03c0\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03c0\u03bb\u03ce\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03b4\u03cc\u03bc\u03b7\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03cc\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5.<\/p>\n<hr class=\"wm-divider type-line\" \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/inalto.gr\/wp-content\/uploads\/2021\/09\/Untitled-2.jpg\" alt=\"Untitled-2\" itemprop=\"image\" height=\"950\" width=\"580\" title=\"Untitled-2\" onerror=\"this.style.display='none'\"  \/>","protected":false},"excerpt":{"rendered":"<div class=\"entry-summary\">\n<div class=\"entry-summary\">\n\u03a4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bb\u03ac\u03b2\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 marketers \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03b1 \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c4\u03b1 \u03c4\u03bf\u03c5 2020 \u03b5\u03c0\u03ad\u03b2\u03b1\u03bb\u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9.\n\u0392\u03c1\u03b9\u03c3\u03ba\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03c4\u03b5\u03bb\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac. \u03a4\u03b1 \u03b5\u03bc\u03b2\u03cc\u03bb\u03b9\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7, \u03b7 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae...\n<\/div>\n<div class=\"link-more\"><a href=\"https:\/\/inalto.gr\/el\/%ce%bd%ce%b5%ce%bf%ce%b9-%ce%ba%ce%b1%ce%bd%ce%bf%ce%bd%ce%b5%cf%83-%ce%bc%ce%b1%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf-2021\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &ldquo;NEW MARKETING RULES FOR 2021&rdquo;<\/span>&hellip;<\/a><\/div>\n<\/div>\n<div class=\"link-more\"><a href=\"https:\/\/inalto.gr\/el\/%ce%bd%ce%b5%ce%bf%ce%b9-%ce%ba%ce%b1%ce%bd%ce%bf%ce%bd%ce%b5%cf%83-%ce%bc%ce%b1%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf-2021\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &ldquo;NEW MARKETING RULES FOR 2021&rdquo;<\/span>&hellip;<\/a><\/div>","protected":false},"author":1,"featured_media":121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,18],"tags":[15,19],"class_list":["post-117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-rules","tag-marketing","tag-rules","entry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/inalto.gr\/el\/wp-json\/wp\/v2\/posts\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inalto.gr\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inalto.gr\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inalto.gr\/el\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inalto.gr\/el\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":14,"href":"https:\/\/inalto.gr\/el\/wp-json\/wp\/v2\/posts\/117\/revisions"}],"predecessor-version":[{"id":371,"href":"https:\/\/inalto.gr\/el\/wp-json\/wp\/v2\/posts\/117\/revisions\/371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inalto.gr\/el\/wp-json\/wp\/v2\/media\/121"}],"wp:attachment":[{"href":"https:\/\/inalto.gr\/el\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inalto.gr\/el\/wp-json\/wp\/v2\/categories?post=117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inalto.gr\/el\/wp-json\/wp\/v2\/tags?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}