MARKETING-11

5 REASONS WHY A GOOD MARKETING STRATEGY IS VITAL TO YOUR TOURISM BUSINESS

1. Identify the ideal target market The first step to developing a successful marketing campaign is identifying who the ideal target market is. Depending on the experience on offer, the customer will vary. 2. Attract new customers and develop loyaltyOnce…
GREEN MARKETING

GREEN MARKETING

As consumers become more environmentally conscious, there is an increasing demand for brands to also become eco-friendly. The effects of global warming have become more apparent and the result is growing demand for environmentally friendly products, forcing companies to pursue…
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